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Improve your revenue and drive profit with innovative
print, direct mail and cross-channel solutions.

  • In-Store Marketing Materials
  • Collateral
  • Kit Packing & Fulfillment

Drive traffic, gather data on attendees, and drive
ongoing communication to increase conversions.

  • Direct mail
  • Pre-Registration Microsites
  • Email
  • Surveys
  • Post-Event Nurturing
  • Projects with lots of versions
  • Fulfillment/Kit packing
  • Drop Shipping

Need help figuring out how to get your
complex print projects done?

  • Direct Mail
  • Online Ordering Sites
  • POP
  • Email

Making it easy for your dealers, agents or franchisees to utilize your marketing materials so they sell more.

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Helping You Do Direct Mail, Print and Integrated Media
That Are More Effective and More Efficient

People come to PrintComm for many reasons. In some cases it’s because they have very complex print or direct mail projects with lots of versions and they count on our superior project management skills and critical path thinking. In other cases they have direct marketing programs that are crucial to their success – campaigns that involve relevant direct mail, data, landing pages, email, tracking systems, integration with CRM systems, lead nurturing, drip marketing and more. Or perhaps they have a network of dealers, agents, franchisees or retailers who need POP and collateral and online ordering systems to automate the ordering and customization process.

If you have complex projects and need someone to help you deliver results, you need PrintComm. We understand that successful print and direct mail are the convergence of marketing, print, and data. Our clients ask us to help them solve their marketing challenges. They have pulled us into a realm where the traditional printer doesn’t live because their complex print projects require more than just print. How do we do it? With an incredibly talented team of really smart people who have expertise in print, systems development, software and programming.

Success isn’t just measured by on-time delivery and print quality. Those are givens. It’s measured by response, ROI, cost per lead and a host of other metrics. That’s why we created our marketing services division, Marketing Impact, whose mission is to help clients develop and design integration with channels that complement their print and direct mail.

We measure our success in terms of how successful we have been in helping you achieve your goals. In order for us to be successful, our clients need to be successful with the projects they entrust to us.

We are from Flint, Michigan and we are proud of it. Values like integrity, trust, service, and hard work are embedded in the culture of our people. One thing we can promise you, if you choose to work with us, we’ll treat you like gold because customers are really important to us.

This Week's Blog Post

Some Innovative Takes on Offers

By Kevin NaughtonPresident/CEO 

It has been a few weeks since DMA 2014 in San Diego. It’s always interesting talking to folks from every aspect of the direct marketing business. I feel like I learn something every time I go.

I spent some time talking to old acquaintances about some innovative offers that generate leads and response without costing a fortune.

Old friend and client Burke Cueny, now a marketing director at Entertainment Publications in their commercial division, has some pretty cool discount programs.

These innovative gift/premium programs can be used as offers in direct marketing response programs.  Instead of giving away expensive gift cards or premiums to incite response, they bundle up high value discount offers. For instance, for less than five bucks per respondent, you can provide prospects with offers that can exceed $50.00 or more in real value. These can include free dinners (with the purchase of one) at high end restaurants, attractions, movie theaters, etc. These incentives can be tied to a response, a visit to a dealership or whatever other action you might be trying to elicit. They do have some minimums as far as number of participants or guaranteed respondents. These programs are very cost effective and generate higher response.

Read More... 

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